What is the OGSM Strategy Framework, and what are best practices, tools and online templates for teams and organizations?


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The OGSM Strategy Framework is a method that helps to guide organizations from the planning to lớn the implementation phase of the business strategy development process. OGSM is an acronym that stands for Objective, Goals, Strategies, & Measures. An organization can use this method khổng lồ connect its broader strategies, such as its mission & vision statements or its values, lớn concrete và actionable steps that can be taken to integrate the strategy inkhổng lồ the daily behaviors of its employees.

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The four elements of the OGSM Framework should be determined in order.

1. Objective: The organization’s leaders should clearly determine what the overall purpose of the new strategy is & what the strategy contributes to the organization’s ultimate purpose. Importantly, the purpose of the strategy should be organization-specific. Additionally, when stating the objective sầu of the strategy, consideration should also be given khổng lồ actions that can be taken towards achieving its goals. For example: Create an engaging customer experience that drives repeat sales.

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2. Goals: In this stage, the objective sầu can be broken down inlớn smaller, more attainable goals. More specifically, these should be goals for which progress can be easily monitored và recorded. The objective should be broad enough that it can be broken inkhổng lồ several smaller goals. When establishing these goals, it is important lớn think beyond sales figures & bottom-line performance, và consider innovative sản phẩm development, streamlined processes, etc. For example: Update trang web khổng lồ include useful nội dung that enhances the customer experience.

3. Strategies: It is crucial to establish an action plan khổng lồ accomplish the goals established in the prior stage. This process involves considering the amount và type of available resources, the timeline of the project, as well as kinh doanh & production techniques. This step in the process takes a considerable amount of time because it is important khổng lồ have very clear và detailed steps khổng lồ make progress toward accomplishing the broader objective. For example: Use articles khổng lồ engage customers in learning about new technologies, including our products.

4. Measures: In order lớn monitor progress toward long-term goals, it is important khổng lồ measure & compare the current state of the progression toward goal attainment against the timeline that was developed. Therefore, measurement tools must be developed và retìm kiếm done on common industry benchmarks. The way that progress is measured is going khổng lồ determine how the process will be modified as time goes on. For example: Write six new articles this quarter lớn publish on our trang web và promote through social truyền thông.

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